About Us

Daron Industrial Group

Company Profile

The "Chunrantang," "Chunran Community," and "Darong Legend" snack brands, operated by Darong Industrial Group, have already provided a wide range of products to consumers.

Daron Industrial Group was founded by the shareholders of Beijing Xidang Trading Company, established in 2011 5, and has grown over 15 years into a diversified industrial conglomerate. Our main product lines include: roasted sunflower seeds, roasted peanuts, cashews, walnuts, almonds, pistachios, pine nuts, longan, hazelnuts, and other nuts; dried jujubes, dates, mulberries, raisins, goji berries, hawthorn slices, and other dried fruits; as well as additional date-based products, fruit and vegetable crisps, and other snack foods. Over 15 years, we have gathered top talent from diverse backgrounds to build a versatile, international professional team. Every member of Daron is our most valuable asset.

We are committed to providing one-stop solutions through full-industry integration and a global service network. Guided by our vision to become a world-leading diversified industrial group, we will continue to drive innovation and pursue global expansion to build an enduring enterprise for the next century.

Enterprise Team

Corporate Mission

Strive to create exceptional value by delivering premium products and services to our customers.

Corporate Vision

Strive to build a diversified industry

Core Values

Integrity, Innovation, Collaboration, Win-Win, Responsibility

Corporate Culture

Our core values guide our direction.

Integrity First

Uphold business ethics and earn customer trust through integrity.

Team Collaboration

Harnessing global wisdom to create exceptional value

Win-Win Cooperation

Partner with us for mutual growth and shared success

Innovation-Driven

Driving innovation, leading industry growth

Milestones

Forge ahead to achieve greatness

1999

Nurturing Growth

Founded in a small rural village in Xian County, the company nurtured the seeds of diversified growth. A single spark can start a prairie fire.

2004

Initial implementation

At launch, we entered the market with red dates. Thanks to our integrity and hard work, we quickly earned widespread praise.

2005

Add Business

The explosive success of crispy jujube has expanded the winter jujube market and earned widespread consumer approval.

2011

Xidan Company

With the rapid growth of the internet, Xidang Mall has emerged as a leading self-operated comprehensive e-commerce platform.

2020

Pure Company

Drive comprehensive digital transformation, accelerate growth across multiple channels and brands, and build a diversified industry portfolio to enhance operational efficiency.

2022

Daron Legend Company

Keep pace with modernization by building a global service network to enhance the group's international capabilities and deliver one-stop solutions for clients worldwide.

Lead Team

Experienced core management team leads group development.

Gong Xiangmeng

Gong Xiangmeng

Chairman and CEO

Chen Lei

Chen Lei

CEO

Wu Shuang

Wu Shuang

Vice President - International Trade

Gong Xiangsheng

Gong Xiangsheng

Chief Financial Officer

Looking forward to collaborating with you

For any business inquiries or partnership opportunities, we are here to serve you.

Contact Us
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